PRIVACY POLICY

Last updated: 17 September 2026

This Privacy Policy describes how PistoiaLife di Pietro Bonino (“Pistoia Life”, “we”, “us” or “our”) collects, uses and protects personal data when users access or use the Pistoia Life website and web application.

The Policy applies to pistoialife.it, pistoialife.moltochic.app, and the services and features made available through Pistoia Life.

1. Data Controller

The Data Controller is:

PistoiaLife di Pietro Bonino
Via degli Angeli 23
55100 Lucca (LU)
Italy

Italian Tax Code (Codice Fiscale): BNNPTR75P18E715D

Email: info@pistoialife.it

Users may contact the Data Controller at the above email address for any question concerning this Privacy Policy or the processing of their personal data.

2. Scope of the Service

Pistoia Life is a tourism-oriented digital platform designed primarily for adult visitors interested in discovering Pistoia and its surrounding area.

The platform provides tourist information, recommendations, places of interest, accommodation, restaurants, shopping, events, itineraries, local businesses and bookable experiences offered by selected third-party partners.

Users are not currently required to create an account in order to access the platform.

3. Personal Data We May Collect

Depending on how the user interacts with Pistoia Life, we may process different categories of personal data.

Experience booking requests

When a user submits a request for an Experience, we may collect:

first and last name;
email address;
selected Experience;
selected booking date, time or time slot;
information necessary to process the request.

Users should not provide health information, allergy information, accessibility information or other sensitive personal data through Pistoia Life unless specifically requested.

Any particular requirements relating to allergies, intolerances, health, accessibility or similar circumstances should be communicated directly to the Partner providing the Experience.

Newsletter

Where users voluntarily subscribe to the Pistoia Life newsletter or marketing communications, their email address and information relating to their consent may be processed for this purpose.

Marketing communications are sent only where the appropriate legal requirements have been satisfied. Users may withdraw their consent and unsubscribe at any time.

Geolocation

Pistoia Life may request access to the user's location in order to provide location-related features, such as nearby places, distances, maps, directions and geographically relevant content.

Access to location data is subject to the user's permission where required.

Users may disable location permissions through their browser or device settings. Certain location-based features may consequently become unavailable or less accurate.

Technical and usage information

When users access Pistoia Life, certain technical information may be collected automatically, including, depending on the technologies enabled:

device and browser information;
operating system;
application or device identifiers;
IP-related technical information;
session and usage information;
pages and content viewed;
interactions with the service;
approximate geographical information;
diagnostic and performance information.

This information may be processed for security, technical operation, analytics and service improvement.

4. Purposes and Legal Bases of Processing

Personal data may be processed for the following purposes:

Providing requested services. Data submitted through an Experience request is processed in order to forward and manage the user's request and put the user in contact with the relevant Partner. Processing is based on taking steps at the user's request and on providing the requested service.

Communication with users. We may process contact information in order to respond to enquiries and service-related communications.

Newsletter and marketing. Where required, these communications are based on the user's consent. Consent may be withdrawn at any time.

Geolocation services. Location information is used to provide features expressly requested or enabled by the user and, where required, on the basis of the user's permission or consent.

Analytics and improvement. Usage information may be processed to understand how Pistoia Life is used, improve its content and functionality and measure performance. Where applicable law requires consent for analytics technologies or storage/access on the user's device, such processing will be activated in accordance with the user's choices.

Security and legal compliance. Information may also be processed where necessary to protect the platform, prevent abuse, establish or defend legal claims and comply with applicable legal obligations.

5. Experience Requests and Disclosure to Partners

Pistoia Life acts as a promotional and information platform for Experiences offered by independent third-party Partners.

When a user submits an Experience request, the personal data necessary to manage that request, including name, surname, email address and selected booking slot, may be disclosed to the Partner responsible for providing the Experience.

The Partner may then contact the user directly by email to confirm availability, provide additional information and manage the booking.

Submitting a request through Pistoia Life does not by itself constitute confirmation of the booking.

Once personal data is received and independently processed by a Partner for its own purposes, the Partner may act as an independent data controller in accordance with its own privacy information and applicable law.

6. Payments

Pistoia Life does not currently process payments for Experiences.

Any payment relating to an Experience is made directly between the user and the Partner providing the Experience.

Payment information provided directly to a Partner or its payment service provider is therefore not collected by Pistoia Life through the Experience request process described in this Policy.

7. Google Analytics

Pistoia Life uses Google Analytics to obtain statistical information about the use of the platform.

Depending on its configuration and the user's consent choices, Google Analytics may collect information such as session statistics, interactions with pages and content, device/browser information and approximate location information.

Analytics technologies may use cookies or similar identifiers.

Where consent is legally required, non-essential analytics technologies will be subject to the user's consent choices.

8. Firebase

Pistoia Life may use services provided through Google Firebase for technical functionality, analytics, notifications, performance and/or related application services.

The exact categories of data processed depend on the Firebase services enabled within Pistoia Life.

Technical information, device or application identifiers, usage information and other data necessary to provide the enabled Firebase services may be processed.

9. Push Notifications

Pistoia Life may send push notifications to users who have enabled them.

Notifications may contain information concerning Pistoia Life, local content, events, Experiences, recommendations or other relevant updates.

Where required, notifications are sent only after the user has granted the necessary permission.

Users can disable push notifications at any time through their device, browser or application settings, as applicable.

10. Maps and Location Services

Pistoia Life uses Google Maps or related Google mapping services to display locations, maps and geographical information.

Use of these services may result in certain technical information being transmitted to Google in accordance with the applicable Google terms and privacy information.

11. YouTube

Some Pistoia Life pages may contain videos provided through YouTube.

When embedded YouTube content is loaded or played, information may be transmitted to Google/YouTube in accordance with their applicable privacy practices and the user's consent settings where required.

12. Instagram and External Social Media

Pistoia Life may provide links to its official Instagram presence.

At present, Instagram is treated as an external link rather than an embedded social feed.

When users follow an external link, the privacy practices and terms of the destination service apply.

13. GoodBarber

The Pistoia Life web application uses technology and infrastructure provided by GoodBarber.

GoodBarber may process technical and other information on behalf of Pistoia Life as a service provider/data processor in connection with the operation of the platform.

The actual data processed depends on the features and permissions enabled within the Pistoia Life application.

14. Cookies and Similar Technologies

The Pistoia Life web application may use cookies and similar technologies for essential technical functions and, subject to configuration and consent requirements, analytics and third-party functionality.

Essential technologies necessary for the operation of the service may operate without consent where permitted by applicable law.

Non-essential analytics, advertising or similar technologies will be managed in accordance with applicable consent requirements.

Users may be provided with a cookie/consent management interface allowing them to accept, refuse or modify applicable preferences.

A dedicated Cookie Policy may provide additional information about the technologies actually enabled on the platform.

15. Newsletter Service Provider

Pistoia Life may use a third-party service provider to manage newsletter subscriptions and communications.

The provider has not yet been definitively identified. This Privacy Policy will be updated when the relevant service is selected or activated where necessary.

16. Data Retention

Personal data relating to Experience booking requests is retained by Pistoia Life for up to 24 months, unless a longer period is necessary to comply with legal obligations or establish, exercise or defend legal claims.

Newsletter contact information is generally retained until the user withdraws consent or unsubscribes, subject to the possible retention of limited information where necessary to demonstrate compliance with legal obligations or document a previous consent or opt-out.

Technical and analytics information is retained according to the configuration and retention periods of the relevant services and applicable legal requirements.

17. Recipients of Personal Data

Personal data may be disclosed, where necessary, to:

the Partner providing a requested Experience;
hosting and technology providers;
GoodBarber;
Google and providers of enabled Google services;
analytics and technical service providers;
newsletter providers, once selected;
professional advisers where necessary;
competent authorities where disclosure is required by law.

Personal data is not disclosed to third parties for unrelated purposes without an appropriate legal basis.

18. International Data Transfers

Some third-party technology providers used by Pistoia Life may operate internationally.

Where personal data is transferred outside the European Economic Area, appropriate safeguards required under applicable data protection law will be used where necessary, including applicable adequacy decisions, contractual safeguards or other legally recognised transfer mechanisms.

19. User-Generated Content

Where Pistoia Life allows users to submit reviews, comments, photographs or other content, personal data contained in such submissions may be processed for publication, moderation, platform management and the prevention of inappropriate or unlawful content.

Users should avoid including unnecessary personal information about themselves or other individuals in publicly submitted content.

20. Data Security

Pistoia Life takes reasonable technical and organisational measures designed to protect personal data against unauthorised access, loss, alteration, disclosure or destruction.

However, no internet-based system can guarantee absolute security.

21. Adults Only

Pistoia Life is intended primarily for adult users and adult tourists.

The service is not designed to intentionally collect personal data from children.

If Pistoia Life becomes aware that personal data relating to a minor has been collected in circumstances incompatible with applicable law, appropriate steps will be taken.

22. Users' Data Protection Rights

Subject to the conditions established by applicable law, users may exercise rights concerning their personal data, including the right to:

obtain information about the processing of their personal data;
request access to their personal data;
request correction of inaccurate or incomplete data;
request deletion of personal data where applicable;
request restriction of processing;
object to processing where applicable;
request data portability where applicable;
withdraw consent at any time where processing is based on consent, without affecting the lawfulness of processing carried out before withdrawal;
lodge a complaint with the competent data protection supervisory authority.

Requests may be sent to:

info@pistoialife.it

Users also have the right to lodge a complaint with the competent supervisory authority, including the Italian Data Protection Authority (Garante per la protezione dei dati personali) where applicable.

23. External Websites and Third-Party Services

Pistoia Life contains links to websites, booking systems, social media platforms, maps and other services operated by third parties.

Pistoia Life does not control the privacy practices of those independent services.

Users are encouraged to review the privacy policies and terms of any third-party service they access.

24. Changes to this Privacy Policy

Pistoia Life may update this Privacy Policy to reflect changes to the service, technology, applicable law or data-processing practices.

The current version will be made available through Pistoia Life and will display the date of the latest update.

Where required by applicable law, users will be appropriately informed of material changes and renewed consent will be requested where necessary.

25. Contact

For questions concerning this Privacy Policy or the processing of personal data, please contact:

PistoiaLife di Pietro Bonino
Via degli Angeli 23
55100 Lucca (LU), Italy
Italian Tax Code: BNNPTR75P18E715D
Email: info@pistoialife.it

COOKIE POLICY

Last updated: 17 September 2026

This Cookie Policy explains how PistoiaLife di Pietro Bonino (“Pistoia Life”, “we”, “us” or “our”) uses cookies and similar technologies when users access:

pistoialife.it
pistoialife.moltochic.app

and the Pistoia Life web application.

This Cookie Policy should be read together with the Pistoia Life Privacy Policy.

1. Data Controller

The Data Controller is:

PistoiaLife di Pietro Bonino
Via degli Angeli 23
55100 Lucca (LU), Italy

Italian Tax Code (Codice Fiscale): BNNPTR75P18E715D

Email: info@pistoialife.it

2. What Are Cookies?

Cookies are small text files or similar technologies that websites and web applications may store on or access from a user's device when the service is visited.

Cookies and similar technologies can perform different functions, including enabling the technical operation of a website, remembering preferences, measuring how the service is used and supporting third-party functionality.

Some cookies are deleted when the browsing session ends, while others may remain on the user's device for a defined period.

3. Types of Cookies and Technologies Used

Depending on the configuration of the Pistoia Life web application and the user's consent choices, Pistoia Life may use the following categories of cookies and similar technologies.

A. Strictly Necessary and Technical Cookies

These technologies are necessary for the proper operation, security and technical functionality of the Pistoia Life web application.

They may be used, for example, to:

provide essential website and web app functionality;
maintain technical sessions;
remember essential technical settings;
manage security;
store cookie and privacy preferences;
ensure the correct display and operation of the service.

Where these technologies are strictly necessary to provide the service requested by the user, they may be used without prior consent in accordance with applicable law.

Disabling strictly necessary technologies through browser settings may prevent certain parts of Pistoia Life from functioning correctly.

B. Analytics and Statistics

Pistoia Life uses analytics tools to understand how visitors interact with the platform and to improve its content, usability and performance.

These technologies may collect information such as:

pages visited;
content viewed;
session information;
interactions with the platform;
device and browser information;
approximate geographical information;
technical and performance information.

Where required by applicable law, analytics technologies are activated only after the user has provided the appropriate consent.

C. Google Analytics

Pistoia Life uses Google Analytics, a web analytics service provided by Google.

Google Analytics helps Pistoia Life understand how visitors use the platform by collecting statistical information about interactions, sessions and use of the service.

Depending on the configuration of the service, Google Analytics may use cookies or similar technologies and process technical information relating to the user's device and browsing activity.

Where consent is required, Google Analytics will be activated in accordance with the user's cookie preferences.

Users may refuse or subsequently withdraw their consent through the cookie preference controls made available on the Pistoia Life web application.

D. GoodBarber Technologies

The Pistoia Life web application is built and operated using technology provided by GoodBarber.

GoodBarber may use technical cookies, identifiers or similar technologies necessary for the operation of the Progressive Web App and may provide internal statistical functionality.

Depending on the configuration of Pistoia Life, GoodBarber technologies may therefore include both technologies necessary for the operation of the service and optional statistical technologies.

Optional technologies will be managed according to applicable consent requirements.

E. YouTube

Pistoia Life may include videos provided through YouTube, a Google service.

When a YouTube video is embedded, loaded or played, Google/YouTube may receive technical information and may use cookies or similar technologies in accordance with its own privacy and cookie practices.

Where legally required, YouTube content or associated non-essential technologies will be subject to the user's consent choices.

Users who interact with YouTube content are also subject to Google's applicable terms and privacy practices.

F. Google Maps

Pistoia Life uses Google Maps or related Google mapping services to display locations, maps and geographical information.

When these services are loaded or used, certain technical information may be transmitted to Google and cookies or similar technologies may be used.

Where legally required, the activation of non-essential technologies associated with these services will be subject to the user's consent preferences.

The use of location information is further described in the Pistoia Life Privacy Policy.

G. Firebase

Pistoia Life uses or may use Google Firebase services for technical functionality, analytics, notifications, performance and other application-related features.

Firebase may use identifiers or similar technologies depending on the specific services enabled within Pistoia Life.

The exact technologies and retention periods depend on the Firebase services actually configured.

Where a Firebase technology requires user consent under applicable law, it will be subject to the relevant consent mechanism.

H. Advertising and Sponsored Content

Pistoia Life may display advertising, sponsored content or promoted Partner content.

Where advertising functionality uses cookies or other tracking technologies that are not strictly necessary, such technologies will be activated only in accordance with applicable consent requirements.

The presence of sponsored or commercial content does not necessarily mean that tracking or advertising cookies are being used.

4. Cookie Consent

When required by applicable law, users visiting Pistoia Life are provided with a cookie consent interface.

Depending on the configuration available, users may be able to:

accept optional cookies;
refuse optional cookies;
configure cookie categories;
review their choices;
subsequently modify or withdraw their consent.

Refusing optional cookies should not prevent access to the essential functions of Pistoia Life, although certain optional features or third-party content may be unavailable.

5. Changing Cookie Preferences

Users may change their cookie preferences through the cookie management functionality made available on Pistoia Life, where available.

Users may also manage or delete cookies through their browser settings.

Browser controls differ depending on the browser and device used.

Deleting cookies may also delete previously stored preferences, meaning that users may be asked to make their choices again.

6. Third-Party Services

Pistoia Life uses services provided by third parties, including, depending on the features enabled:

GoodBarber;
Google Analytics;
Google Firebase;
Google Maps;
YouTube;
other technical providers necessary for the operation of the platform.

Third-party providers may process information according to their own privacy and cookie policies.

Pistoia Life encourages users to consult the privacy information provided by the relevant third-party services for further information about their processing activities.

7. International Data Transfers

Some technology providers used by Pistoia Life may process information outside the European Economic Area.

Where such processing involves personal data and constitutes an international transfer, appropriate safeguards will be applied where required by applicable data protection law.

Further information is provided in the Pistoia Life Privacy Policy and in the privacy documentation of the relevant third-party provider.

8. Cookie Duration

Cookies may be either:

Session cookies, which generally expire when the browser session ends; or

Persistent cookies, which remain on the user's device for a defined period or until they are deleted.

The specific duration of third-party cookies may be determined by the relevant provider and may change over time.

Pistoia Life periodically reviews the technologies used on the platform and may update this Cookie Policy accordingly.

9. Browser Settings

Most browsers allow users to control cookies through their settings.

Depending on the browser, users may be able to:

view stored cookies;
delete individual or all cookies;
block third-party cookies;
block all cookies;
configure different permissions for different websites.

Blocking all cookies may affect the functionality of Pistoia Life and other websites.

10. Updates to this Cookie Policy

Pistoia Life may update this Cookie Policy when technologies, services, legal requirements or the configuration of the platform change.

The current version will be made available through Pistoia Life and will indicate the date of the latest update.

Where required by law, users may be asked to provide consent again following material changes to the technologies used or the purposes of processing.

11. Relationship with the Privacy Policy

Cookies and similar technologies that involve the processing of personal data are also subject to the Pistoia Life Privacy Policy.

Users should read both documents to understand how Pistoia Life processes personal data and manages tracking technologies.

12. Contact

For questions concerning this Cookie Policy or the use of cookies and similar technologies, please contact:

PistoiaLife di Pietro Bonino
Via degli Angeli 23
55100 Lucca (LU), Italy
Italian Tax Code: BNNPTR75P18E715D
Email: info@pistoialife.it

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